For this project, I designed and produced my own food product as a business. It was an educational experience, as I was able to build the end-to-end Prickly Prawn platform by conducting usability reviews, identifying UX issues, and implementing design elements. I also informed UX research through customer- and data-driven decisions. The package design for the logo, branding, and package engineering was also designed by me. Being the designer and owner of the product itself required me to wear many different hats and take on different roles and positions to better fully understand the User experience for the platform as well as the product itself. Lastly, I executed and maintained the brand across ads and web experiences.
